The Big $ocial: Forrester Media Projections
This great post from Brian Solis gives a good breakdown of Forrester’s five year forecast on interactive advertising spending. While the bulk of this revenue comes from search, the highest compound annual growth rate is in social media, at 34% and increasing to over $3 billion by 2014. As we’ve argued frequently in these posts, event media is (or must become) social media. Thus we take a bit of warmth in this cold winter of our recession.
In terms of scale and innovation, B2C marketers are way out on the cutting edge of creating a social media marketing experience, and this Mashable post about the same Forrester study includes a useful list of marketing case studies. Try to look beyond the ridiculous memes of contests, point-earning, twitter clues, and self-made videos. How do these marketing efforts really drive user involvement? How does that deliver value to the marketer? I’m just asking.