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Archive for the ‘Technology’ Category

Twitter: A Series of Tubes

November 3rd, 2009

twitterAs poor Senator Ted Stevens once told us, “the Internet is not something that you just dump something on. It’s not a big truck. It’s a series of tubes.” And then the laughter started.
I’m going to defend the Senator’s metaphor: The Internet is developing an underlying infrastructure (plumbing) that will support an impressive sprawl of new information communities. Chief among these is Twitter. Upon launch, Twitter in and of itself was easy to understand and caught on quickly but quickly earned the disdain of all of my busy colleagues, who saw it only as another place to try and avoid Kutcheresque gossipolemic. But with its open structure and immediacy, Twitter is emerging as an important piece of plumbing for enterprise messaging. I’ve seen more and more Tweetup references in conference coverage Read more…

Bill Rutledge Technology , , ,

Professional Standards for Virtual Events

August 29th, 2009

I was interested to see that VirtualEdge announced the creation of a new Virtual Edge Institute education program, dedicated to “advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.” Michael Doyle at VirtualEdge has a lot of great experience in this area. A great certification program could be created, which would allow us to add an acronym on a business card–maybe CVMP (Certified Virtual Meeting Professional)? It would be nice to see, eventually, established standards and best practices for a wide range of virtual and hybrid events. It would be nice just to see everyone using the same vocabulary.

Bill Rutledge New Models, Technology, Uncategorized

Keys to the Kingdom

June 1st, 2009

Last year I picked up a copy of PHP & MySQL Web Development, and began the painful process of slogging through 5-10 pages a day (it’s over 800 pages long). I’m not a software developer, and sometimes people ask why I subject myself to a phone book’s worth of techno-jargon. Why don’t I just hire a developer to do the work I need? In fact I do hire developers. But unless I understand the nuts and bolts of the technology, It’s like trying to write a novel knowing only half the letters and nothing of grammar.

Relational database management has to be the beating heart of any B2B media model. And TCP/IP has to be Read more…

Bill Rutledge Technology , , , ,