We do a lot of posting to promote events and web sites. For almost a year, I’ve focused heavily on LinkedIn, and LinkedIn Groups, Facebook. (There also seem to be a lot of Ning-based industry sites popping up recently.) Twitter seemed like a lightweight entry into the category of social media, and I regarded it as a playground for tweens with a lot of free time.
This month I finally got around to making a half-hearted promo effort on Twitter. I was surprised to see the number of “followers” we were able to acquire without much effort, and after a few brief promotional “tweets” I was startled to discover that Twitter was driving almost 20% of the traffic to the web site we were promoting.
So I’m sold on the potential, and trying to develop my own brief on best practices. A couple of orgs that seem to be doing a good job touting their events: Glue Conference, Read more…
I use LinkedIn and Facebook a lot, and frequently find myself thinking “this is almost useful.” The main problem I have with the networking sites in the signal-to-noise ratio, especially on Facebook, where a long-forgotten high school friend can “send you a teddy bear” in an effort to reach out of the distant past and waste your time. I establish LinkedIn groups for every event that I market, like this group on for the Smart Cards in Government conference. This group is still far from a self-sustaining density (which I estimate to be 2000-3000 names) so in the meantime, I try to goose interest by posting news items and discussion topics. This article on some undefined deal between Nokia and Facebook reminds me that the utility of social networks and wireless devices are destined to merge and catalyze in a way that could be game-changer for event producers. Event producers should think about this in terms of integration: How can you facilitate a network function that is integral to the supply chain? This is something that’s worth thinking about in the shower.