B2B Presence

This year, I’ve noticed many of the major virtual events platform providers have begun to tout the benefits of the hybrid model. It started last December, with this blog entry from Dennis Shiao, Client Services Executive for InXpo, proclaiming 2010 the “Year of the Hybrid Event.” It hasn’t happened, but we’ve still got four days to go—maybe there will be an explosion of hybrid event activity later this week.

Looking ahead to next year, in a Business News Daily year-ender, Sharat Sharan, President and CEO of ON24, doubles down on Shiao’s expired prediction: “In today’s cost-conscious business environment, demand for hybrid events—a physical event with a virtual extension before, during or after the physical event takes place—will continue Read more…

It has been interesting to see the “virtual event” platforms forge closer and stronger ties with the gatekeepers of content, including media firms, consultants, and (in some cases) vendors. On24, Webex, and Unisfair have all pushed further in this direction. Now, Onstream Media has launched new virtual event platform (Marketplace365) that is pushing the partnership paradigm further, allowing a producer to start virtual events for free and pay only as they generate revenue.

At B2BPresence we believe that the Google AdSense “pay-for-performance” approach will eventually clone and adapt itself to every marketing ecosystem. Marketplace365 has opened the door for performance-based marketing in virtual events, and competitors will Read more…