B2B Presence

It has been interesting to see the “virtual event” platforms forge closer and stronger ties with the gatekeepers of content, including media firms, consultants, and (in some cases) vendors. On24, Webex, and Unisfair have all pushed further in this direction. Now, Onstream Media has launched new virtual event platform (Marketplace365) that is pushing the partnership paradigm further, allowing a producer to start virtual events for free and pay only as they generate revenue.

At B2BPresence we believe that the Google AdSense “pay-for-performance” approach will eventually clone and adapt itself to every marketing ecosystem. Marketplace365 has opened the door for performance-based marketing in virtual events, and competitors will Read more…

I was interested to see that VirtualEdge announced the creation of a new Virtual Edge Institute education program, dedicated to “advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.” Michael Doyle at VirtualEdge has a lot of great experience in this area. A great certification program could be created, which would allow us to add an acronym on a business card–maybe CVMP (Certified Virtual Meeting Professional)? It would be nice to see, eventually, established standards and best practices for a wide range of virtual and hybrid events. It would be nice just to see everyone using the same vocabulary.