Archive

Posts Tagged ‘Visa’

Second Life Necessary Stopover for B2B Event Managers

April 7th, 2009 1 comment

I’m ready to state, without reservation, that Second Life has become a “must know” platform for business event managers. A simple description for neophytes: In Second Life you move a character around a three dimensional environment. The character represents you. You can speak to and interact with other people, who are represented by their characters. It feels like a video game. It’s free to try, but you have to download it and install it on your computer.

Second Life first caught my attention when Visa committed to a sponsorship of over $75,000 to create their own environment and event on Second Life. This was at a time when I was trying to get Visa to take out a minimal sponsorship on a live event where we had a proven audience. I was surprised that they were willing to spend so much on an Read more…