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	<title>Comments on: Second Life Necessary Stopover for B2B Event Managers</title>
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	<description>The Business of Building Business Communities</description>
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		<title>By: Cliff Allen</title>
		<link>https://b2bpresence.com/blog/2009/04/2life/comment-page-1/#comment-32</link>
		<dc:creator><![CDATA[Cliff Allen]]></dc:creator>
		<pubDate>Fri, 10 Apr 2009 15:48:50 +0000</pubDate>
		<guid isPermaLink="false">http://b2bpresence.com/?p=175#comment-32</guid>
		<description><![CDATA[The key sentences in the article are: &quot;If a large portion of your audience is spending time in Second Life, then they are likely to come to an event in Second Life. They are enthusiasts.&quot; 

The use of games and entertainment on a new platform is an indicator that the platform will later be used for non-gaming uses. One of the reasons for this is that people need at least several hours of experience with a new platform, and games give them the motivation to deal with the frustration of learning how to use a new tool. 

As the number of people with Second Life accounts grows, it will be easier to to find a significant audience inside Second Life who will attend events there. 

Until their subscribers grows to that level, we are looking at how to deliver orientation and training to new users on how to use Second Life so we can hold events using that platform.]]></description>
		<content:encoded><![CDATA[<p>The key sentences in the article are: &#8220;If a large portion of your audience is spending time in Second Life, then they are likely to come to an event in Second Life. They are enthusiasts.&#8221; </p>
<p>The use of games and entertainment on a new platform is an indicator that the platform will later be used for non-gaming uses. One of the reasons for this is that people need at least several hours of experience with a new platform, and games give them the motivation to deal with the frustration of learning how to use a new tool. </p>
<p>As the number of people with Second Life accounts grows, it will be easier to to find a significant audience inside Second Life who will attend events there. </p>
<p>Until their subscribers grows to that level, we are looking at how to deliver orientation and training to new users on how to use Second Life so we can hold events using that platform.</p>
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