I have been on the live events webcast engineering side of the equation from day – early 1999. My technical successes have come from being an events producer out of Los Angeles and the Hollywood scene, who knows marketing, sponsorship and promotion. So I get it as far as what goes into it all from all angles. But what normally is hard to control is what webcasters are charging for the webcast streaming services, combined with traditional video and audio production services. It all adds up to a lot of expense the way that normal business is done. Plus, there have been lots of production horror stories told to me by my Fortune 5000 clients before I came on the scene for them. Webcasting is a very complex production expertise, you really need to know what you are doing.

The major webcasters that have all the right tools for reporting and tracking, and syncing of slide presentations, can’t cater to the small to medium business with limited budgets under $5000, for a soup to nuts kind of event webcast offering.

That is not to say that it can be done for less, it just the “Industry” with lots of overhead can’t survive on the existing volume, and the high touch that most webcasters have to put out to be successful.

I’d love to be a part of your ongoing discussion on this topic. I can both provide answers to why thing are he way they are. I can also offer up how it can be done better and more affordably as new solutions provider come on the scene. Including of course what my group can now bring to the table for local business in the San Francisco / Silicon Valley area.

Harvey Louie – EventCG.com

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