B2B Presence » Barry Smith https://b2bpresence.com/blog The Business of Building Business Communities Fri, 18 Aug 2017 21:13:20 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Digital Facility Certification Program: Pilot Program Brings Real-World Success https://b2bpresence.com/blog/2013/07/digital-facility-certification-program-pilot-program-brings-real-world-success/ https://b2bpresence.com/blog/2013/07/digital-facility-certification-program-pilot-program-brings-real-world-success/#comments Sun, 14 Jul 2013 02:14:13 +0000 http://b2bpresence.com/blog/?p=391 MTCCFor hybrid events to take off, common business models and standards are needed. The organization that is leading the charge for common standards the Virtual Edge Institute, fronted by events industry veteran Michael Doyle. Their Digital Event Center certification program, which provides meeting facilities with a uniform readiness review of their readiness review of their infrastructure, employees and partner ecosystem. It’s a good sign for this program that the Metro Toronto Convention Centre (MTCC) has achieved this certification, and has since executed a hybrid event. The event was Dx3, Canada’s largest

conference and trade show focused on digital marketing, digital advertising and digital retailing. Barry Smith, MTCC President & CEO said that the Digital Event Center program contributed to the success of this event: “What this pilot event taught us is that virtual events are very different than physical, and they require a different set of skills to be successful, including pre-planning, strong communications and an attention to the digital engagement.”

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