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	<title>B2B Presence &#187; Lunch 2.0</title>
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	<description>The Business of Building Business Communities</description>
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		<title>Unassuming Unconferences</title>
		<link>https://b2bpresence.com/blog/2009/03/unassuming-unconferences/</link>
		<comments>https://b2bpresence.com/blog/2009/03/unassuming-unconferences/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 21:38:38 +0000</pubDate>
		<dc:creator><![CDATA[Bill Rutledge]]></dc:creator>
				<category><![CDATA[Disintermediation]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[New Models]]></category>
		<category><![CDATA[Lunch 2.0]]></category>
		<category><![CDATA[Zucchini Dinner]]></category>

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		<description><![CDATA[Here&#8217;s a great example of user-driven content coming from inside the dynamic world of business media: Zucchini Dinners provides an intimate setting for media executives to sit directly with 10 key executives. They create their own content, and drive their own discussions. This is an invitation-only event&#8211;I just stumbled on this site, so I don&#8217;t [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://b2bpresence.com/blog/wp-content/uploads/2009/03/lunch20.jpg"><img src="http://b2bpresence.com/blog/wp-content/uploads/2009/03/lunch20.jpg" alt="" title="lunch20" width="42" height="42" class="alignleft size-full wp-image-107" /></a>Here&#8217;s a great example of user-driven content coming from inside the dynamic world of business media: <a href="http://www.zucchinidinner.com/node/37">Zucchini Dinners</a> provides an intimate setting for media executives to sit directly with 10 key executives. They create their own content, and drive their own discussions. This is an invitation-only event&#8211;I just stumbled on this site, so I don&#8217;t think you&#8217;re even supposed to know about this.</p>
<p>Another great concept is <a href="http://www.lunch20.com/">Lunch 2.0</a> which started in Silicon Valley and has recently come to New York. Nerds gather for lunch, and nerd-seeking organizations play host&#8211;what could be more perfect?</p>
<p>What do these events have in common? Purposely weak central-organizing structure (disintermediation) and food (integration). Why does food count as integration? Because you have to eat, and these events leverage that unavoidable fact. </p>
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