https://b2bpresence.com/blog The Business of Building Business Communities Fri, 18 Aug 2017 21:13:20 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 https://b2bpresence.com/blog/2009/02/social-networkmobile-convergence/ https://b2bpresence.com/blog/2009/02/social-networkmobile-convergence/#comments Fri, 13 Feb 2009 23:25:34 +0000 http://b2bpresence.com/?p=70 I use LinkedIn and Facebook a lot, and frequently find myself thinking “this is almost useful.” The main problem I have with the networking sites in the signal-to-noise ratio, especially on Facebook, where a long-forgotten high school friend can “send you a teddy bear” in an effort to reach out of the distant past and waste your time. I establish LinkedIn groups for every event that I market, like this group on for the Smart Cards in Government conference. This group is still far from a self-sustaining density (which I estimate to be 2000-3000 names) so in the meantime, I try to goose interest by posting news items and discussion topics. This article on some undefined deal between Nokia and Facebook reminds me that the utility of social networks and wireless devices are destined to merge and catalyze in a way that could be game-changer for event producers. Event producers should think about this in terms of integration: How can you facilitate a network function that is integral to the supply chain? This is something that’s worth thinking about in the shower.

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