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	<title>B2B Presence &#187; TED</title>
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	<description>The Business of Building Business Communities</description>
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		<title>Chris Anderson, TED Curator, Entrepreneur, Idea Spreader, Etc.</title>
		<link>https://b2bpresence.com/blog/2011/08/chris-anderson-ted-curator-successful-entrepreneur-to-idea-spreader/</link>
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		<pubDate>Fri, 19 Aug 2011 22:43:40 +0000</pubDate>
		<dc:creator><![CDATA[Bill Rutledge]]></dc:creator>
				<category><![CDATA[Follow Friday]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Future Publishing]]></category>
		<category><![CDATA[Imagine Media]]></category>
		<category><![CDATA[Sapling Foundation]]></category>
		<category><![CDATA[TED]]></category>

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		<description><![CDATA[Few conference programmers can legitimately call themselves “curators.” Chris Anderson can. With a strong background in journalism, publishing and business, Anderson grew Future Publishing in the UK, sold it and moved on to the California tech boom in the 90&#8242;s, founding Imagine Media. I remember watching the Imagine empire grow in California during the dot-com [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://b2bpresence.com/blog/wp-content/uploads/2011/09/FollowFriday.jpg"><img src="http://b2bpresence.com/blog/wp-content/uploads/2011/09/FollowFriday.jpg" alt="" title="FollowFriday" width="42" height="42" class="alignleft size-full wp-image-331" /></a>Few conference programmers can legitimately call themselves “curators.” Chris Anderson can. With a strong background in journalism, publishing and business, Anderson grew Future Publishing in the UK, sold it and moved on to the California tech boom in the 90&#8242;s, founding Imagine Media. I remember watching the Imagine empire grow in California during the dot-com boom. They always had great billboards along Highway 101 south of San Francisco. Imagine created <a href="http://money.cnn.com/magazines/business2/business2_archive/">Business 2.0</a> magazine, a seminal journal of the internet explosion, also the popular games website <a href="http://www.ign.com/">IGN</a>, and over 100 other publications. In 1996, his success allowed him to create the private nonprofit <a href="http://www.ted.com/pages/view/id/42">Sapling Foundation</a>, with the goal of tackling tough global issues by leveraging media, technology, entrepreneurship, and ideas.  In 2001 got the conference bug, acquired <a href="http://www.ted.com">TED</a> and the rest is history. TED is what every business events should be: focused, passionate, and uncompromising about quality content. Plus, it’s mostly free to anyone with a browser. TED’s presenter guidelines, known as the <a href="http://www.timlonghurst.com/blog/2008/05/16/the-ted-commandments-rules-every-speaker-needs-to-know/">TED commandments</a>, will be useful to anyone recruiting speakers, especially if you’ve got talkers who are burned out or new to the game. There are a lot of ways to follow Chris: On twitter <a href="http://twitter.com/tedchris">@tedchris</a>, on the <a href="http://www.ted.com/index.php/profiles/view/id/9">TED website</a>, here’s a great <a href="http://blog.ted.com/2010/01/25/teds_chris_ande_3/">interview with Chris</a> on TED.com, here’s his <a href="http://en.wikipedia.org/wiki/Chris_Anderson_(TED)">Wikipedia page</a></p>
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		<title>TED: A Lesson in Content</title>
		<link>https://b2bpresence.com/blog/2009/02/ted-a-lesson-in-content/</link>
		<comments>https://b2bpresence.com/blog/2009/02/ted-a-lesson-in-content/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 22:34:11 +0000</pubDate>
		<dc:creator><![CDATA[Bill Rutledge]]></dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Virginia Heffernan]]></category>
		<category><![CDATA[William Gates]]></category>

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		<description><![CDATA[The TED conference is taking place right now. You can get most of the content online, including this 18 minute presentation by Bill Gates on his philanthropy, wherein he releases a jar of mosquitoes on his audience. I watch a lot of TED presentations because they epitomize the best of what can be done in [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://b2bpresence.com/blog/wp-content/uploads/2009/02/ted_logo1.gif"><img src="http://b2bpresence.com/blog/wp-content/uploads/2009/02/ted_logo1.gif" alt="" title="ted_logo1" width="42" height="42" class="alignleft size-full wp-image-61" /></a>The TED conference is taking place right now. You can get most of the content online, including this 18 minute <a href="http://www.ted.com/talks/bill_gates_unplugged.html">presentation by Bill Gates</a> on his philanthropy, wherein he releases a jar of mosquitoes on his audience. I watch a lot of TED presentations because they epitomize the best of what can be done in a live presentation, and they remind me of why meetings can be important. Read Virginia Heffernan&#8217;s <a href="http://www.nytimes.com/2009/01/25/magazine/25wwln-medium-t.html?_r=1&#038;scp=2&#038;sq=TED%20Conference&#038;st=cse">Confessions of a TED Addict</a>. When you plan your event imagine what it would take to get this kind of reaction from attendees. Never forget the 80/20 rule for events: matter what your presentation platform, content determines 80% of your success.</p>
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