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	<title>B2B Presence &#187; William Gates</title>
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	<description>The Business of Building Business Communities</description>
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		<title>TED: A Lesson in Content</title>
		<link>https://b2bpresence.com/blog/2009/02/ted-a-lesson-in-content/</link>
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		<pubDate>Fri, 06 Feb 2009 22:34:11 +0000</pubDate>
		<dc:creator><![CDATA[Bill Rutledge]]></dc:creator>
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		<category><![CDATA[TED]]></category>
		<category><![CDATA[Virginia Heffernan]]></category>
		<category><![CDATA[William Gates]]></category>

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		<description><![CDATA[The TED conference is taking place right now. You can get most of the content online, including this 18 minute presentation by Bill Gates on his philanthropy, wherein he releases a jar of mosquitoes on his audience. I watch a lot of TED presentations because they epitomize the best of what can be done in [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://b2bpresence.com/blog/wp-content/uploads/2009/02/ted_logo1.gif"><img src="http://b2bpresence.com/blog/wp-content/uploads/2009/02/ted_logo1.gif" alt="" title="ted_logo1" width="42" height="42" class="alignleft size-full wp-image-61" /></a>The TED conference is taking place right now. You can get most of the content online, including this 18 minute <a href="http://www.ted.com/talks/bill_gates_unplugged.html">presentation by Bill Gates</a> on his philanthropy, wherein he releases a jar of mosquitoes on his audience. I watch a lot of TED presentations because they epitomize the best of what can be done in a live presentation, and they remind me of why meetings can be important. Read Virginia Heffernan&#8217;s <a href="http://www.nytimes.com/2009/01/25/magazine/25wwln-medium-t.html?_r=1&#038;scp=2&#038;sq=TED%20Conference&#038;st=cse">Confessions of a TED Addict</a>. When you plan your event imagine what it would take to get this kind of reaction from attendees. Never forget the 80/20 rule for events: matter what your presentation platform, content determines 80% of your success.</p>
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