Archive for June, 2009

A Universe of Free Social Media Tools

June 19th, 2009 1 comment

I’m endless fascinated by opportunities to integrate free social media tools into events. Junta42 features an excellent slide presentation on the 10 Best Kept Secrets of Social Media by Scott Abel, which was part of his presentation at Web Content 2009. Without any audio, some pages are a little opaque, but a quick scan should give you a handful of new ideas (blow it up to full screen size to read the small copy): Read more…

When Does Event Co-Location Work?

June 12th, 2009 6 comments

This is a story about two trade shows, and the slippery subject of industry alignment. I spent Wednesday this week at Medical Design & Manufacturing East, a Canon Communications production at the Javits Center. At least I think I did. The trade show floor is a Balkanized map of several events including East Pack, Atlantic Design & Manufacturing, Automation Technology Expo, and Green Manufacturing Expo. As you move about the floor, you pass from show to show, sometimes without knowing it. The exhibitors I spoke with were not concerned about, and some were not even aware of, the patchwork configuration of this event. In this case the event is big enough to mitigate any confusion. Automation technology professionals might wander into the Medical Design event, Read more…

Keys to the Kingdom

June 1st, 2009 No comments

Last year I picked up a copy of PHP & MySQL Web Development, and began the painful process of slogging through 5-10 pages a day (it’s over 800 pages long). I’m not a software developer, and sometimes people ask why I subject myself to a phone book’s worth of techno-jargon. Why don’t I just hire a developer to do the work I need? In fact I do hire developers. But unless I understand the nuts and bolts of the technology, It’s like trying to write a novel knowing only half the letters and nothing of grammar.

Relational database management has to be the beating heart of any B2B media model. And TCP/IP has to be Read more…

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