Posts Tagged ‘Automation Technology Expo’

When Does Event Co-Location Work?

June 12th, 2009 6 comments

This is a story about two trade shows, and the slippery subject of industry alignment. I spent Wednesday this week at Medical Design & Manufacturing East, a Canon Communications production at the Javits Center. At least I think I did. The trade show floor is a Balkanized map of several events including East Pack, Atlantic Design & Manufacturing, Automation Technology Expo, and Green Manufacturing Expo. As you move about the floor, you pass from show to show, sometimes without knowing it. The exhibitors I spoke with were not concerned about, and some were not even aware of, the patchwork configuration of this event. In this case the event is big enough to mitigate any confusion. Automation technology professionals might wander into the Medical Design event, Read more…