Archive for the ‘Industry’ Category

Virtual Event Platform Providers Get Hybrid Religion

December 27th, 2010 4 comments

This year, I’ve noticed many of the major virtual events platform providers have begun to tout the benefits of the hybrid model. It started last December, with this blog entry from Dennis Shiao, Client Services Executive for InXpo, proclaiming 2010 the “Year of the Hybrid Event.” It hasn’t happened, but we’ve still got four days to go—maybe there will be an explosion of hybrid event activity later this week.

Looking ahead to next year, in a Business News Daily year-ender, Sharat Sharan, President and CEO of ON24, doubles down on Shiao’s expired prediction: “In today’s cost-conscious business environment, demand for hybrid events—a physical event with a virtual extension before, during or after the physical event takes place—will continue Read more…

I Doubted Twitter and Twitter Forgave Me, Part II

March 22nd, 2009 No comments

We regarded Twitter as a forum for teenage chat until we gave it a try and found that it drove a lot of traffic to our web sites. Audience acquisition is an obvious application for Twitter, as I wrote previously. A quick look around the web shows that a lot of event managers are using Twitter to connect with attendees and exhibitors prior to events and on site.

BusyEvent in their blog entry described a number of interesting ideas for integrating Twitter into the activities of a conference, including digital signage. One comment: they suggest setting up a twitter feed based on the name of the event. I would suggest that the event Twitter feed be delivered under the name of someone associated with the event—conference chair, editor, association executive. A person-to-person feed always grabs the user much more than a “brand” feed. Great Idea: get attendees to provide their Twitter name when Read more…

Business Events Summit

February 28th, 2009 No comments

I spent yesterday at American Business Media’s Events Summit at the Digital Sandbox in New York. The event was completely composed of presentations by event management professionals, and offered good insight on how companies are responding to the current environment. Greg Topalian, SVP, Reed Exhibitions said that VIP programs are critical to their current strategy, and he’s noted that regional events now have an advantage over national events. They’re also emphasizing turnkey programs for exhibitors.

In terms of promotion, Heather Cox, VP, PR, Events and Product Development, FierceMarkets, spoke about integrating content with event promotion on their web sites, and efforts to produce personalized emails. She also emphasized the ongoing importance of split testing their promo, and showed the basic layout for their email promotion, which is the result of much split testing. It’s good to hear that a company is taking split testing seriously in an electronic context. Fiercemarket’s email template would be a good starting point for anyone producing Read more…

Social Network/Mobile Convergence

February 13th, 2009 No comments

I use LinkedIn and Facebook a lot, and frequently find myself thinking “this is almost useful.” The main problem I have with the networking sites in the signal-to-noise ratio, especially on Facebook, where a long-forgotten high school friend can “send you a teddy bear” in an effort to reach out of the distant past and waste your time. I establish LinkedIn groups for every event that I market, like this group on for the Smart Cards in Government conference. This group is still far from a self-sustaining density (which I estimate to be 2000-3000 names) so in the meantime, I try to goose interest by posting news items and discussion topics. This article on some undefined deal between Nokia and Facebook reminds me that the utility of social networks and wireless devices are destined to merge and catalyze in a way that could be game-changer for event producers. Event producers should think about this in terms of integration: How can you facilitate a network function that is integral to the supply chain? This is something that’s worth thinking about in the shower.

Recent Economic Word of Mouth

February 10th, 2009 No comments

Some recent discussions: I spoke with a director at a major conference producer. They’ve been down 30-40% across the board, but government meetings, especially military events, only about 10%. Companies are waiting until 3-4 weeks prior to events before committing. Companies like Boeing are completely out of events for the year. I spoke with a sales director at a small media company that produces events for marcom professionals across a range of industries. They’re down about 40%, and have budgeted to make it through the year. I recently spoke with a conference group director who had been laid off about two months ago. He was hired last week at about the same level. He referred someone to me who had recently been laid off from a financial services media firm.

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