Posts Tagged ‘Chemical Week’

One Quick Revenue Solution That Got Me Through the Last Recession

March 16th, 2009 2 comments

It was during the post-dot-com bust at Chemical Week and we were, literally, working under the shadow of 9/11. No one wanted to travel and everything was on hold. We were heading into the fiscal year with a shortfall of several hundred thousand dollars. It was not a time to plan a big new launch. We needed quick money.

Luckily, Mario Di Ubaldi, my VP at the time, brought experience from his previous position that gave us a crutch to hobble on. We got three major sponsors to go in on a CEO Roundtable. It was, essentially, 10 industry CEO’s sitting around a table participating in directed discussion followed by a dinner. Conversation was recorded and transcribed for an editorial piece. Sponsors got a seat at the table. A couple of other neat tricks made it successful.

It was hard work, but cheap to produce and it netted a quick $50k. Then we did Read more…