B2B Presence

A discussion about new models for B2B event would be incomplete without a look at appointment events. I’ve seen an up-trending in two appointment formats: 1. The pure play appointment event. At these events, sponsors pay for, and are guaranteed a certain number of one-on-one meetings with potential clients. 2. The speed-networking approach, where an attendee and sponsor are brought together at a pre-existing event by the organizers.
1. The pure play appointment event: Min’s B2B recently ran an interesting article on appointment events, featuring Questex’s Mclean Events. As with the executive roundtables, this format is well-suited for tough Read more…