Posts Tagged ‘webcasting’

Are Virtual Events The Answer?

March 18th, 2009 7 comments

I have been working in the events and media space for close to 15 years and would consider myself a “hard-core” face-to-face events supporter but over the past two years I have had to acknowledge that virtual events are a platform that I need to embrace and learn about. So I get asked question all the time by experts in the events industry: “Do you think virtual events are the answer? Are they going to replace face-to-face events?” (no way–never), “Are they going to add excitement back to the events space?” (maybe), “Are they going to a major part of advertisers budgets? (maybe).

Obviously, no one knows the answer to those questions except for the first one. It is evident that in-person events will never go away. Yes, they will go through cycles and events that don’t remain relevant will struggle or go away but nothing can replace the handshake and the in-person relationship building–not the online communication and interaction of a virtual event, not the virtual business card exchange (who made that up?), not the online chat Read more…

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