We do a lot of posting to promote events and web sites. For almost a year, I’ve focused heavily on LinkedIn, and LinkedIn Groups, Facebook. (There also seem to be a lot of Ning-based industry sites popping up recently.) Twitter seemed like a lightweight entry into the category of social media, and I regarded it as a playground for tweens with a lot of free time.
This month I finally got around to making a half-hearted promo effort on Twitter. I was surprised to see the number of “followers” we were able to acquire without much effort, and after a few brief promotional “tweets” I was startled to discover that Twitter was driving almost 20% of the traffic to the web site we were promoting.