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Posts Tagged ‘Digital ID World’

I Doubted Twitter and Twitter Forgave Me, Part I

March 17th, 2009 1 comment

We do a lot of posting to promote events and web sites. For almost a year, I’ve focused heavily on LinkedIn, and LinkedIn Groups, Facebook. (There also seem to be a lot of Ning-based industry sites popping up recently.) Twitter seemed like a lightweight entry into the category of social media, and I regarded it as a playground for tweens with a lot of free time.

This month I finally got around to making a half-hearted promo effort on Twitter. I was surprised to see the number of “followers” we were able to acquire without much effort, and after a few brief promotional “tweets” I was startled to discover that Twitter was driving almost 20% of the traffic to the web site we were promoting.

So I’m sold on the potential, and trying to develop my own brief on best practices. A couple of orgs that seem to be doing a good job touting their events: Glue Conference, Read more…