B2B Presence

I enjoyed this front-line review on the application of Periscope employed as a real-time marketing tool at an established trade show event. Periscope enables live webcasting from your smart phone. This app, now owned by Twitter, launched in March and they’ve just announced that they’ve signed up over 10 million Periscope accounts. Nipping at the heels of Periscope is Meerkat, which created a lot of buzz at South by Southwest this year. B2B events producers would be advised to keep an eye on these tools that put the power of “presence” into the hands of your clients.

We regarded Twitter as a forum for teenage chat until we gave it a try and found that it drove a lot of traffic to our web sites. Audience acquisition is an obvious application for Twitter, as I wrote previously. A quick look around the web shows that a lot of event managers are using Twitter to connect with attendees and exhibitors prior to events and on site.

BusyEvent in their blog entry described a number of interesting ideas for integrating Twitter into the activities of a conference, including digital signage. One comment: they suggest setting up a twitter feed based on the name of the event. I would suggest that the event Twitter feed be delivered under the name of someone associated with the event—conference chair, editor, association executive. A person-to-person feed always grabs the user much more than a “brand” feed. Great Idea: get attendees to provide their Twitter name when Read more…